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Reputation intelligence & adversarial narrative research

Reputation risk measured, quantified, and contextualized for maximum impact.

We investigate adversarial narratives and reputation effects impacting your brand, your investments, your organization, its leadership and its board. We show you what’s out there: measured, quantified and put in context, with the evidence behind it.

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We monitor and measure reputation, track analytics, and produce insights you can act on.
why should you care

The room has already made up its mind.

Whether someone invests, signs, buys, votes, or walks away, they decided what they think about you before you were ever in the room. That belief gets built across AI answers, search, news, social, and the public record. Most people never read their own until it costs them.

What you get with us
01

Visibility

Everything said about you, across every surface, in one view.

02

Measurement

Scored against a baseline and your peers, audit after audit.

03

Intelligence

Which narratives matter, how you compare, and the evidence behind them.

04

Action

Clear and actionable recommendations, and evidence-backed options for what to do next.

How we work

In goes the noise. Out comes the read.

ORMA™, our proprietary platform, ingests, organizes and measures what’s said about you, through licensed data providers and public search. Our analysts and researchers take it from there: they read the data, dig deeper where the first findings point, and deliver the intelligence.

Unstructured Data
Machine Intelligence
Human Intelligence
Unstructured Data
Machine Intelligence
ORMA™Proprietary AI tools
and frameworks
Human Intelligence
  • Reputation intelligenceWhere you stand, and what changed
  • Peer intelligenceHow you compare, surface by surface
  • Brand positioningWhat’s said vs. how you position yourself
  • Narrative intelligenceThe stories forming, with threat level
  • Authenticity analysisOrganic or coordinated, and the evidence
  • AI answer & search intelligenceWhat the models say, and who owns page one
Unstructured
Data
ORMA™Machine
Intelligence
Human
Intelligence
Into ORMA™

Our proprietary AI tools and frameworks organize everything said about you, score it against a baseline and your peers, and track what changes.

  • Reputation intelligenceWhere you stand, and what changed
  • Peer intelligenceHow you compare, surface by surface
  • Brand positioningWhat’s said vs. how you position yourself
  • Narrative intelligenceThe stories forming, with threat level
  • Authenticity analysisOrganic or coordinated, and the evidence
  • AI answer & search intelligenceWhat the models say, and who owns page one
Who we serve

Built for high-stakes
decisions.

We help our clients make sense of their online perception, provide the tools they need to manage it, and actionable insights to reach their desired end-state.

How to work with us

Three ways to engage.
One team behind all of them.

Start with the platform, an insight report, or a full research engagement. Everything runs on ORMA™ and is guided by our experts.

01 · Platform

ORMA™ Monitoring

Direct access to ORMA™ to watch your name, your peers or a portfolio.

  • GEO benchmarking versus peers
  • AI answers monitoring
  • Continuous multi-surface monitoring
  • Intraday reputation monitoring
  • In-app and email alerts
  • Language-agnostic sentiment
  • Sentiment trendline across surfaces
  • Narrative tracking & ownership share
  • Search engine visibility
  • Team and portfolio workspaces
Request ORMA™ access →
02 · Intelligence

Insight Reports

Our analysts do the reading. One-time, or daily, weekly and monthly.

Most requested
  • In-depth reputation assessment
  • Narrative analysis
  • Coordinated activity analysis
  • Peer reputation benchmark
  • Brand alignment audit
  • Pre-investment reputational diligence
  • Political campaign-focused sentiment and analytics
Request a sample report →
03 · Engagement

Research Engagement

Strategic guidance provided throughout the engagement, from diagnostic to findings, options and implementation support.

  • Posture and strategy
  • Adversary and exposure analysis
  • PR impact measurement
  • Reputation-relevant evidence collection
  • Recovery planning
Book a conversation →
Get started

Find out what yours says.

Start with a conversation, or ask for a sample report.

Book a conversation →Request a sample report →

Every conversation is confidential. We don’t name clients, and we’ll sign your NDA or work through your outside counsel before you share anything.